Available for hire
Hi, I’m Vara — a Performance Marketer and Automation specialist
Scale Your Brand with Automated Email Systems & Performance Ads
Helping SaaS and D2C brands bridge the gap between traffic and revenue via Meta, X, TikTok, and Google ads.
Performance Marketer
About Me
I build high-scale revenue engines for global brands
I’m Vara, a Performance Marketer and Automation specialist. I don’t just “manage ads”—I bridge the gap between expensive traffic and consistent revenue. Having managed $5M+ in global ad spend, I specialise in scaling brands across 25+ countries.
My expertise is rooted in delivering results for world-class technology leaders and innovators, including:
Global Mobile Giants: Strategic campaign management for Xiaomi, POCO, OnePlus, and Tecno.
AI & Tech Products: Scaling growth and user acquisition for Proxzor.ai.
I specialise in moving beyond basic lead gen. By integrating Zoho and Brevo, I build automated systems that nurture every lead and maximise each customer’s lifetime value.
Core Service Pillars
Email Marketing & Automation
I build automated systems using Brevo and Zoho that work for your business 24/7. My focus is on turning one-time visitors into lifelong customers.
Welcome Sequences: Creating high-impact first impressions for new subscribers.
Abandoned Cart Recovery: Automatically recapturing lost revenue from interested shoppers.
Nurture Campaigns: Delivering the right message at the perfect time to convert leads.
Performance Advertising
I specialize in high-scale customer acquisition with a proven track record of managing $5M+ in global ad spend.
Google Ads: Expertise in Search, Shopping, and Performance Max (P-Max).
Meta Ads: Scaling growth through strategic Facebook and Instagram campaigns.
TikTok & X Ads: Reaching and engaging new, high-growth audiences with native content
E-commerce & Google Merchant Centre
I manage complex product feeds and Google Shopping setups to ensure your inventory is visible to high-intent buyers exactly when they are ready to purchase.
Data & Performance Reporting
Data-driven decisions only. I provide transparent, automated reports via Looker Studio and Excel, giving you a clear view of your ROI and growth trajectory.
Project Details & Process
Simple Engagement
I offer flexible options based on what your brand needs right now. Whether it is a one-time setup of your email automation (short-term) or ongoing monthly management of your ad campaigns (long-term), I adapt to your goals.
Privacy & Professionalism
I value your data security. I am happy to sign a Non-Disclosure Agreement (NDA) to ensure that your business information remains 100% confidential. For payments and record-keeping, I provide professional formal invoices for every project.
Clear Reporting
You won’t have to guess how your ads are performing. I provide regular, easy-to-understand performance reports via Excel or PDF, showing you exactly where your growth is coming from and the ROI of your spend.
Let’s grow your brand
I am currently accepting new projects for remote part-time roles. If you need someone to manage your ad spend or build your email systems, tell me about your project below.
Get in Touch
Have a project in mind or want to say hello? I’d love to hear from you.
Blog
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The Goal: Launching a new product line for a competitive smartphone brand (Brand A) using Meta Ads. The Challenge: In a crowded market, traditional “Buy Now” ads often get scrolled past. The brand needed to build genuine anticipation (hype) before the product even hit the shelves to ensure a massive Day 1 sell-out. The Strategy:
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The Goal: Dominating the high-intent market for a Global Tech Retailer using Google Ads. The Challenge: The client was spending a large budget on Google Ads but seeing “empty” traffic—clicks that didn’t lead to sales. They needed to move from “Broad Reach” to “High-Precision” targeting. The Strategy: We audited their entire Google Ads account and