👋 Hi, I’m Vara

A Digital Marketing Specialist with over 6+ years of dedicated experience in performance marketing. My career has been focused on managing and scaling high-budget global campaigns for leading brands across e-commerce, tech, and consumer sectors. 

🌍 Global Campaign Execution

My passion lies in transforming marketing investments into tangible growth. I've successfully executed advertising strategies across more than 25 global countries, including diverse markets in Europe, Asia, Africa, and the Middle East. This deep exposure has honed my ability to tailor campaigns to regional behaviors, languages, and conversion patterns, ensuring maximum impact wherever your audience is. 

📣 My Expertise & What I Bring to Your Team: 

• 📊 Google Ads  Mastery
  I specialize in managing large-scale campaigns across the full spectrum of Google Ads products, including Search, Display, Discovery, YouTube, Performance Max, and Remarketing, with a proven track record in driving successful product launches and significant sales volumes. 

• 🛒 E-commerce & Google Merchant Center & Shopping Ads
  A core strength is my in-depth experience with Google Merchant Center and Shopping Ads. I've personally created and managed complex product feeds (even for 100+ SKUs), configured Merchant Center accounts, optimized e-commerce listings, and scaled conversion-driven Shopping campaigns for a variety of beauty, electronics, fashion, and lifestyle brands, including seamless integration with platforms like Shopify. 

• 📈 Cross-Platform Advertising
  My proficiency extends across all major ad platforms. I consistently run full-funnel advertising campaigns (from brand awareness to direct conversion) on Meta (Facebook & Instagram), DV360, TikTok, Twitter, and LinkedIn, ensuring a cohesive and integrated approach. 

• 🧾 Data-Driven Reporting & Optimization
  I am highly skilled in campaign analysis and performance reporting, leveraging tools like Excel and Looker Studio, and currently advancing my expertise in Power BI. This ensures clear, actionable insights that empower informed decision-making and continuous optimization. 

🎯 Strategic Ownership & Measurable Results: 

I take full ownership of the media buying process, from initial planning to meticulous execution. This includes managing precise audience targeting, strategic budget allocation, creative direction, continuous platform optimization, and transparent performance reporting. My unwavering focus is on achieving cost efficiency, maximizing Return on Ad Spend (ROAS), and driving scalable growth for your business.

To date, I have managed over $2 million in total ad spend across multi-channel campaigns, consistently delivering results that align with business objectives. Every campaign I undertake is built on a foundation of clear metrics, structured testing, and a relentless mindset of optimization and scale.