My Services: Driving Your Digital Growth

At Varada Digital Stories, I specialize in transforming your marketing investment into measurable business outcomes. My approach is rooted in performance-driven, full-funnel paid media strategies designed to engage your audience at every stage of their journey—from initial awareness to final conversion and beyond.

I work closely with you to understand your unique objectives, crafting bespoke strategies that deliver scale, efficiency, and a strong Return on Ad Spend (ROAS).

My Core Digital Marketing Services:

1. Full-Funnel Paid Media Strategy & Execution

I build comprehensive digital advertising campaigns that cover the entire customer lifecycle. This involves:

• Strategic Media Planning: Developing tailored strategies that align with your business goals, target audience, and budget.

• Audience Segmentation & Targeting: Identifying and reaching your ideal customers with precision across various platforms.

• Campaign Setup & Launch: Expert configuration and seamless deployment of campaigns across selected channels.

• Creative Direction: Guiding the development of high-performing ad creatives that resonate with your target audience.

2. Advanced Performance Advertising (Platform Expertise)

Leveraging extensive experience, I manage and optimize campaigns across the industry's leading ad platforms:

• Google Ads (Search, Display, Discovery, YouTube, Performance Max, Remarketing): Maximizing visibility and driving high-intent traffic through strategic keyword targeting, compelling ad copy, and dynamic campaign structures.

• Meta Ads (Facebook & Instagram): Crafting engaging social media campaigns to build brand awareness, generate leads, and drive conversions through advanced targeting and creative storytelling.

• DV360 (Display & Video 360): Executing programmatic media buys for superior reach, audience insights, and cross-channel efficiency.

• TikTok Ads & Twitter Ads: Tapping into trending platforms to connect with new audiences and amplify brand messages through innovative ad formats.

• LinkedIn Ads: Reaching professional audiences with targeted campaigns for B2B lead generation, brand building, and thought leadership.

3. E-commerce & Google Shopping Mastery

A significant strength lies in optimizing online retail performance:

• Google Merchant Center Management: Expert setup, configuration, and continuous optimization of product feeds to ensure accuracy and maximum visibility for your products.

• Shopping Ads Strategy: Designing and managing highly effective Google Shopping campaigns that drive product discovery, clicks, and sales for e-commerce brands across various verticals (beauty, electronics, fashion, lifestyle).

• Seamless Integration: Ensuring smooth data flow and integration between your e-commerce platform (e.g., Shopify) and Google Ads, optimizing for conversion tracking and feed management.

4. Data Analysis, Reporting & Optimization

My commitment to results is backed by rigorous data analysis and transparent reporting:

• Performance Tracking & Analysis: In-depth monitoring of key metrics and campaign performance using tools like Excel, Looker Studio, and Power BI.

• Actionable Insights: Translating complex data into clear, concise, and actionable recommendations for continuous improvement.

• A/B Testing & Iteration: Implementing structured testing methodologies to optimize ad creatives, landing pages, and targeting strategies for maximum ROI.

• Regular Performance Reviews: Providing transparent reports and strategic insights to keep you informed of campaign progress and future opportunities.

Why Partner With Me?

My approach combines strategic vision with hands-on execution, ensuring that every ad dollar works harder for your business. With a proven track record of managing over $2 million in ad spend and successfully serving campaigns in over 25 global countries, I bring a unique blend of global experience, platform expertise, and a relentless focus on measurable ROI to every project.

Ready to Elevate Your Digital Presence?

Let's discuss how a data-driven, full-funnel advertising strategy can transform your business.